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COMPANY INFORMATION
...Planet
Muscle Magazine has been around for years now. Planet Muscle
has only launched to the newsstand in late 2002, but has already
set records for growth. Planet
Muscle will endeavor to disseminate the truth; reliable, accurate
training and supplement information, as well as quality editorial,
without pulling punches. My own opinion is that our magazine
news stand market is saturated and that all the magazines
have too much of a specific agenda and unyielding approach.
...Contrast
FLEX, an enormously popular, information-jammed periodical
which stresses professional bodybuilding contest results and
training, with MUSCLE MEDIA, which has no professional bodybuilders
or results, stressing supplements and unusual training approaches.
Both are as different as night and day yet most trainees can
only afford to buy one of the 5-6 bodybuilding magazines on
the market!
...M&F
has moved gradually to a very wide, colorful array of recreational
sports, physique training and other wide topics, still including
bodybuilding, but the accent is on presentation of the physique,
not so much the method. ANMD presents both a research (like
Drs. Kraemer & Fleck) and personal anecdotal approach to training
and nutrition. I like their diversity, as I do in Iron Man.
Finally, MMI, has a down home, friendly and rumored coverage,
perhaps, the most detailed as to the inside workings of bodybuilding.
...I
won't compete with the big boys, having somewhat of a different
forum, but I will be unique, interesting, historical, entertaining,
jocular, cutting edge and up-to-date, with useful, practical
and honest information. I hope you like my approach and will
support me! After all, it's your planet and your muscle!
Jeff
Everson - Publisher
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